Book Details

Persuasion, Social Influence, and Compliance Gaining – International Student Edition (7th Edition) by Robert H. Gass and John S. Seiter is a definitive guide to understanding the science and art of persuasion in everyday life. This comprehensive edition explores how attitudes are shaped, decisions are influenced, and behaviors are guided through persuasive communication and social influence.

Designed for students, educators, and professionals alike, this text blends cutting-edge research with real-world applications—from advertising and politics to relationships and workplace dynamics. With updated examples, contemporary case studies, and engaging discussions, the 7th Edition equips readers with the tools to analyze, evaluate, and ethically apply persuasive strategies in diverse social and cultural contexts.

Whether you’re studying communication, psychology, marketing, or leadership, this eBook provides an insightful foundation for mastering the principles of influence and compliance gaining in a globalized world.