Sport Public Relations (3e) is an essential guide for students, practitioners, and anyone looking to understand the fast-moving world of communication in sport. This edition provides a clear and practical roadmap for managing media relations, building strategic communication plans, handling crises, shaping brand identity, and navigating today’s digital and social media landscape. Packed with real-world examples, contemporary case studies, and actionable strategies, it equips readers with the tools to excel in professional sport communication roles. Whether you’re preparing for a career in sport management or aiming to strengthen your PR skills, this book is a must-have resource for mastering modern sport communication.