Description
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 7th Edition by Thomas T. Nagle, Georg Müller, and Evert Gruyaert is the definitive guide for businesses seeking to maximize profitability through strategic pricing. This eBook combines proven frameworks, real-world case studies, and actionable tools to help managers and executives make informed pricing decisions that drive revenue growth.
Covering topics from value-based pricing and market segmentation to competitive strategy and psychological pricing, this edition provides clear guidance on both strategy and execution. Highly recommended for business leaders, marketers, pricing professionals, and students who want to understand pricing as a key driver of sustainable business success.
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